Dorman Wins Three Content Excellence Awards at ACPN Conference, Including Best Website | Your money
COLMAR, Pa., May 31, 2022 (GLOBE NEWSWIRE) — Dorman Products, Inc. (NASDAQ:DORM) won three awards for its premier website and product content at the recent Automotive Content Professionals Network (ACPN) Knowledge Keynote conference, rewarding the company for providing significant value to its partners and an excellent experience to its customers.
Dorman won the honors in the Web-Based Catalog category for DormanProducts.com, where users can easily search Dorman’s extensive product catalog and find rich, detailed data and content to select the product they need. The site offers multiple search methods, including by vehicle application, keyword, trade-in number, VIN, and visual exploration. Product description pages are filled with robust attributes, high-quality photography and video, explanatory graphics, 360-degree images, helpful descriptions, and related parts. Dorman also recently launched a unique system “Where to buy” real-time inventory tool which allows users to search their neighborhood for stores that have the desired product in stock so that they can find and purchase it without having to call multiple locations.
“There’s a reason thousands of parts stores and repair shops regularly open the Dorman website on their computers – we’re always on the lookout for new aftermarket solutions and strive to provide a great experience finding, selecting and learning about these solutions,” said Steve Gisondi, Vice President of Marketing, Dorman. “It’s not always easy with the diverse line of products Dorman is known for, we appreciate so greatly to the ACPN judges for recognizing the hard work of our teams to make DormanProducts.com an award-winning platform.
Dorman also received Receiver’s Choice awards from Advance Auto Parts and O’Reilly Auto Parts. This award allows retailers and distributors to reward manufacturers and suppliers for their exemplary content, integrity, accuracy, timeliness, completeness and adherence to best practices.
“It’s more than just good data,” said Brian Matthias, head of content syndication at Dorman. “This is confirmation of our focus on the shopping experience and an example of the added value Dorman seeks to deliver to its customers. We also know that working with our customers is a two-way street that leads to continuous progress.
Dorman’s recent investments in product data and content include the recent merger of its data and content syndication teams into one combined marketing organization, so that all creation, storage and syndication are aligned and delivered transparently to customers.
“We’ve always worked cross-functionally, and now, as a single service, we see even more opportunities to give our customers all the tools they need to market our products and give our consumers everything they need. they need to buy with confidence,” said Ashley Raffle. , Dorman’s primary data manager.
Dorman also recently formalized an in-house creative agency named BuzzWagon. This team of writers, designers, photographers and videographers is the creative engine behind all creative content for Dorman’s products as well as its award-winning special projects like the Dorman Virtual Tour, OE FIX™ guide and Shop Press.
“We’re thrilled to receive these ACPN awards, and feel like we’re just getting started,” said Lee Procida, chief content officer at Dorman. “One of Dorman’s core values is ideation and innovation, so we’re truly passionate about pushing the boundaries of this industry, whether that means creating new products or finding new ways to tell stories. behind these products. You can expect to see us continue to do the unexpected in the months and years to come.
Marketing: Steve Gisondi, Vice President of Marketing
Investor Relations: David Hession, Senior Vice President and Chief Financial Officer
About Dorman Products
Dorman gives repair professionals and vehicle owners greater freedom to repair cars and trucks. For more than 100 years, we’ve been developing new solutions for the automotive aftermarket, introducing tens of thousands of replacement products designed to save time and money, and increase convenience and reliability.
Founded and based in the USA, we are a pioneering global organization offering an ever-growing catalog of parts, covering both light-duty and heavy-duty vehicles, from chassis to body, underbody to underbody, and from equipment to complex electronics. Discover our complete offer and learn more about DormanProducts.com.
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations which involve a number of known and unknown risks, uncertainties and other factors (many of which are beyond our control) that may cause actual events to differ materially from those expressed or implied by such forward-looking statements. For additional information on factors that could cause actual results to differ materially from the information contained in this press release, please see Dorman’s prior press releases and filings with the Securities and Exchange Commission ( “SEC”) of the United States, including Dorman’s most recent annual report on Form 10-K and its subsequent filings with the SEC. Dorman is under no obligation (and expressly disclaims any such obligation) to update the information contained in this press release if any forward-looking statement subsequently proves to be inaccurate, whether as a result of new information, future events or otherwise.