National commuter rewards website launched to help get the most out of their journeys
With government restrictions lifted, people are now returning to work and with this in mind the rail industry has launched its national commuter rewards website in a bid to give rail passengers the most of their ‘free time’ while train journeys and long-awaited reunions with friends and co-workers after work.
A rail industry survey found that 48% of people working from home felt the impact of “work from home fatigue” which 33% said led to a drop in motivation, 23% had trouble concentrating and 25% said they were poorer. sleep.
48% of people working from home through work-from-home restrictions revealed that they want to return to their workplace up to 2-3 times a week after the restrictions are lifted.
Last week restrictions on working from home were lifted and rail operators have already seen peak journeys increase by 5%. Tracking timetables over the next few weeks will see rail companies increase the number of trains running to reflect demand and help passengers use rail services with confidence.
Working together, the rail companies have created several incentives to help commuters as they return to work.
In June 2021, the industry worked alongside the Department for Transport to create the Flexi Season Pass which offers commuters a minimum of 20% off an equivalent monthly pass but offers the freedom and flexibility to share their time between home and work when traveling during peak hours, 2 to 3 times a week. Rail passengers can also now change a booked trip free of charge up to 6 p.m. the day before travel, thanks to the Book with Confidence initiative.
With 34% of commuters revealing learning a new skill, and 27% escaping with a good book and a further 27% saying having time to meditate would benefit their self-improvement. The rail industry has listened and partnered with FutureLearn, the Mindfulness app, audiobooks and more to provide passengers with free and discounted benefits that will help them get the most out of their ” free time” during their travels.
Other perks will see free and discounted hot food and drinks with on-the-go food brands like Pure and Greggs.
Jacqueline Starr, CEO of Rail Delivery Group, said:
“Taking the train is more than just a trip, it’s beneficial for the environment, the economy and local businesses. To encourage and support commuters on their return, the rail industry has launched a new commuter rewards website offering free hot drinks, mindfulness, course upgrades, streaming music, audiobooks and more to help improve customer experiences on the train and at destination.
Spencer Craig, CEO of Pure, said:
“Like most businesses that rely on the commuter market, we have seen our customer base drop by more than 50% due to work-from-home restrictions coming into effect and rail commuters no longer coming into the city. We are delighted to be working with the rail industry on their commuter rewards platform and look forward to welcoming customers back and providing them with delicious, nutritious meals and drinks on the go. »
To help people travel and book with confidence, the rail industry will provide improved travel information on popular trains and alternative routes, increase cleaning, ensure cars are well ventilated and will help passengers change a booked trip free of charge if their plans change.
To board with the free and discounted benefits, rail commuters can register at:
http://nationalrail.co.uk/commuter where they can select the rewards they want.