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In news that didn’t really happen, Pitbull confirmed last month that a special three-night cruise in his honor would take place in 2017. The “Pitbull After Dark Party” cruise will take place March 10-13 on Norwegian Cruise Lines’ Pearl cruise ship, with a trip from Miami to the Bahamas (and back) with Mr. 305 and “some of his closest friends.” I look forward !
Along with the news, Norwegian Cruise Lines announced that “Freedom”, the first single from Pitbull’s new album Climate change, would be the track featured in their 2016 ad campaign. And Pitbull has now released a music video for “Freedom” which, wait, is basically a big commercial for the cruise line! The video features Pitbull and a collection of bikini models dancing on the bow of the ship, as well as in one of the (many) indoor pools; There are also all kinds of dimly lit shots of other attractions on board that could be pulled straight from an advertisement, really, and Pitbull didn’t even bother to appear for these scenes:
Oh, and there’s also an announcement moment in an ad with this model wearing a “Party patch“, which is apparently the” ultimate natural hangover defense. “Does that also work against seasickness ?!
Watch the full video below and marvel at the cruising cheese:
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And for comparison, here’s one of Norwegian Cruise Lines commercials featuring the song:
This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, on their website.
It should be noted that the song’s lyrics fit perfectly with the theme of the video – “don’t hesitate, get on the ship and travel the world,” Pitbull rapped, while noting that he is the “godfather. [of] my own ship, “which just might be the case now. I mean, she should definitely have a suite named after her at this point ?! (Cosmopolitan.com has contacted Norwegian Cruise Lines for details of their alleged partnership with Pit, and the $$ involved specifically.) Product placement isn’t new to music videos, either, and Pitbull isn’t even the first artist to turn a video into a tourist spot that sparks attention. envy; Enrique Iglesias was paid a six-figure sum to promote Galicia, Spain, in a music video last year (then had problems when the finished product did not include enough footage from the region, womp, womp) while British girl group The Saturdays filmed a video in 2014 at the resort of a specific tour operator in Greece, brand included.
Plus, every shot of the cruise ship cruising is one less shot of Pitbull crushing a poor dancer, so maybe that’s not a bad thing at all ?! It’s still glaring – a clear example of how influential a brand is making itself known without any ad blocker workaround; who else is planning a vacation on the high seas all of a sudden ?!
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